top of page
This is My Work
I help brands and agencies connect with their customers with creative vision and unforgettable campaigns.
No Collections Here
Sort your projects into collections. Click on "Manage Collections" to get started
All Stars Experience
Converse All Stars Sydney – Creator Experience. A four-day celebration of global creativity, bringing together All Stars from across the world to collaborate, connect, and showcase their unique artistic influences. From Cape Town to Seoul, São Paulo to Auckland, and London to Manila, like-minded creatives gathered in Sydney for an unforgettable experience.
Special guest Tyler, The Creator joined for an exclusive Q&A and a secret concert, adding to the event’s energy. The campaign was rolled out across all channels—including street posters, digital, and social—capturing the essence of the All Stars community.
Special guest Tyler, The Creator joined for an exclusive Q&A and a secret concert, adding to the event’s energy. The campaign was rolled out across all channels—including street posters, digital, and social—capturing the essence of the All Stars community.
Mala Mala Fiji
Designing the brand strategy for the world's first island beach club was a once-in-a-lifetime opportunity. The goal was to capture the spirit of this luxury island, located just 30 minutes from Port Denarau, Fiji. Inspired by Fijian culture and heritage, I developed a vibrant visual language featuring islander patterns and bold, bright colours. This identity seamlessly extended across every touchpoint—logo, uniforms, menus, signage, activations, and even branded coconuts—creating a cohesive experience that complements the island’s crystal-clear waters and golden sands. Mala Mala truly stands as the crown jewel of the Pacific.
Wiip
Over eight years, this personal technology project evolved into a cloud-based SaaS collaboration tool designed specifically for creative minds. Developed in partnership with digital specialists and teams from around the world, the platform achieved significant milestones: raising capital, winning prestigious awards like the TEDx Sydney Startup and AWS Summit, and partnering with thousands of individuals and agencies globally, including D&AD. The tool enabled users to effortlessly upload and share creative assets on visually striking web pages created in seconds. Despite its success, the platform concluded operations following the Covid-19 pandemic and the rapid rise of alternative collaboration tools like Zoom and Miro.
Instagram Experience
The Instagram Australia influencer event took place in the historic heart of Sydney. The event design featured vibrant neon light installations, interactive walkways, and an abundance of neon elements, creating an immersive space for creators to gather, engage, and share content. The dynamic environment encouraged creativity and collaboration, perfectly capturing the energy of the Instagram community.
Converse
The Future of Fashion was an online, three-part creative challenge designed to push boundaries and inspire participants to step outside their comfort zones. The challenge invited creators to practice their craft in unique locations, experiment with new materials, and showcase their favourite Converse All Stars. Winners from around the world were celebrated in the Converse Future of Fashion interactive lookbook, highlighting their innovative designs and fresh perspectives.
Nike Phantom League
A street poster campaign for the launch of Nike Phantom League Melbourne. The Phantom Pyramid was a unique caged trial area where athletes could test out the new PhantomVSN boots. The event also featured 5-a-side tournaments, music, food, and drinks, creating an immersive experience for participants. The entire Phantom League Pyramid experience was brought to life by studio-messa.com blending sport, creativity, and technology in an unforgettable way.
Sony Universal
The creation of the KICKS brand identity for Sony Universal Australia focused on delivering a bold and dynamic concept that captured the essence of entertainment and accessibility. Centred around the tagline "Get your kicks"—whether comedy, action, or drama—the identity celebrated the variety of content available. The logo, distilled into a visually striking "K," symbolised simplicity and recognition while allowing versatility across mediums. Bright, engaging colours and interactive design elements brought energy to the online store and website, mimicking the excitement of a modern video store. The launch strategy emphasised user-friendly navigation and vibrant visuals, creating an immersive experience that invited audiences to explore and enjoy their entertainment their way.
Parrtjima Festival
A Festival in Light is an annual free event in Alice Springs that honours the world's oldest continuous culture. The campaign and visual identity were designed to both celebrate and educate, using vibrant, vivid colours, dynamic light trails, and rich imagery. These elements were applied across print, digital, and social media platforms, creating an engaging and immersive experience that captured the essence of the festival and its cultural significance.
EA Sports
EA Sports asked us to design a special kit for FIFA Volta mode that captured the essence of 'iconic' Australia, and the classic Aussie milk bar served as the perfect inspiration. The design features the familiar golden yellow, a colour synonymous with both the Socceroos and Matildas kits, elevated with bold, nostalgic milk bar graphics. The shirts, brought to life in both digital and physical forms, were modeled by singer Montaigne and elite FIFA players Marcus Gomes and Mouad Zwed, showcasing the unique fusion of sport and iconic Aussie culture.
Savana
Savana Asset Management is redefining investment through Ai and collective intelligence, revolutionising the world of funds management with cutting-edge proprietary technology. Unlike traditional firms reliant on investment teams, Savana harnesses the power of Ai-driven complex systems and collective intelligence to redefine the investment model.
The brand identity is built around the concept of fluid, ever-evolving intelligence—akin to a dynamic swarm of birds, constantly adapting and responding. This visual metaphor reflects the power of decentralised decision-making and interconnected systems. The logo embodies this philosophy through multiple fluid forms, each composed of many elements, symbolising the synergy of collective intelligence in action.
This identity establishes Savana Asset Management as a forward-thinking, technology-driven leader in asset management, setting a new benchmark for the industry.
The brand identity is built around the concept of fluid, ever-evolving intelligence—akin to a dynamic swarm of birds, constantly adapting and responding. This visual metaphor reflects the power of decentralised decision-making and interconnected systems. The logo embodies this philosophy through multiple fluid forms, each composed of many elements, symbolising the synergy of collective intelligence in action.
This identity establishes Savana Asset Management as a forward-thinking, technology-driven leader in asset management, setting a new benchmark for the industry.
NBN
A new era for Australia began with the rebranding of NBN (National Broadband Network), focusing on a refreshed visual identity and brand architecture. The new brand mark was designed using dots, symbolizing the millions of connection points across Australia and its people, while also paying homage to the country’s rich Indigenous heritage. The design incorporates traditional Indigenous shapes and forms, linking modern fibre optics to the ancestral land. This visual identity conveys speed, connectivity, and a forward-thinking vision, reflecting both the technological progress of the NBN and its deep cultural ties to the land.
Dali Beach Supply
A 70s-inspired Byron Bay Beach Supply Company, featuring the creation of retro patterns and fabrics. The project included designing a website, curating photography, and developing a social media presence to reflect the vibrant, nostalgic spirit of the brand.
Nike Australia
Launching Australia’s Nike Football Kit centred on the concept of "un-tamed joy"—a celebration of the irrepressible, undeniable, and uncontrollable spirit that defines Aussie athletes. This campaign sought to ignite pride and passion in young ballers, reminding them of the fearless spirit within and inspiring them to Play Gold. The visual identity featured hand-crafted painted typography and assets in the iconic green and gold of the Socceroos, embodying raw energy and authenticity. The campaign rolled out across street posters, art installations, digital platforms, and social media, creating a dynamic and immersive experience that connected deeply with the audience and reaffirmed the heart of Australian soccer.
Stocklands
Amid a challenging property market, we faced the task of restoring buyer confidence for Stockland’s new community, Oak Place. Our goal was to turn negative perceptions into positive momentum. The positioning, Designed for Living. Built for Life., captures the combined expertise of Stockland and Rothelowman with confidence. It reflects the essence of this all-electric community, highlighting stylish and durable homes, secure, walkable streetscapes, and vibrant laneways and parks that foster connection and lifestyle.
Nike NZ
New Zealand may not be widely recognised for its football prowess, but it is celebrated as a nation of warriors. For the launch of the Nike football kit, the design was inspired by bold graphic and Maori patterns that honour the country's rich cultural heritage. The campaign, built around graphic visuals, seamlessly blended local traditions with modern design. Through a vibrant street and digital campaign, the kit came to life, highlighting the powerful connection between New Zealand’s unique identity and Nike’s innovative approach.
Woolworths Christmas
Each year, Woolworths would refresh the look and feel of their Christmas campaign across in-store, digital, and social platforms. The challenge was to create a design system that streamlined the process and reduced workload for future campaigns. The design needed to evoke a 'traditional Christmas' feel without being overly premium. We developed a system featuring playful ribbons and fresh decorations, seamlessly fitting into existing brand templates while maintaining a festive, approachable aesthetic.
Australian Hearing
The positioning and design strategy for the internal relaunch of Australian Hearing centred on the concept of "reshaping, not remaking." The challenge was to honour the organisation’s rich legacy while uniting its passionate team around a shared purpose. The idea of "many voices with one focus" inspired the creation of a dynamic and collaborative visual identity—a vibrant sound-wave symbolising the power of collective effort and shared vision. This design represented the strength that comes from standing together and working towards a common goal. The result was a bright, colourful, and empowering identity that celebrated the organisation’s dedication to making a difference while fostering a renewed sense of unity and pride among its people.
Hand Picked Hotels
The challenge was to refresh, not rebrand, a remarkable collection of 21 family-owned luxury country houses and coastal resorts. The outdated branding had placed the business under significant financial strain, necessitating a strategic shift to appeal to a younger, more affluent audience—professionals aged 25-45, particularly for weekend stays.
Given the complexity and cost of updating all brand assets across 21 locations—including logos, signage, uniforms, and interiors—the strategy focused on modernising visual assets surrounding the logo rather than replacing it. This contemporary refresh laid the foundation for rebuilding and redesigning the website, booking portal, and future marketing initiatives.
The results have been transformative. Since the brand refresh, the business has seen a remarkable 73% increase in performance, effectively revitalising its appeal and securing its position in the UK luxury hospitality market.
Given the complexity and cost of updating all brand assets across 21 locations—including logos, signage, uniforms, and interiors—the strategy focused on modernising visual assets surrounding the logo rather than replacing it. This contemporary refresh laid the foundation for rebuilding and redesigning the website, booking portal, and future marketing initiatives.
The results have been transformative. Since the brand refresh, the business has seen a remarkable 73% increase in performance, effectively revitalising its appeal and securing its position in the UK luxury hospitality market.
Nike Street Art
For the Play Gold street campaign, we literally painted the town gold. Massive street art installations took over Melbourne.
Nike Melbourne City
Nike Australia’s Melbourne City kit launch embraced the iconic chant "Come on you City Boys" with a typographic design that brought this phrase to life. Featuring the acronym COYCB, the campaign broke down key elements of the kit and badge, integrating them seamlessly across print and digital platforms. This approach celebrated the team’s identity while engaging fans with a bold and recognisable visual language.
Endeavour Beer
A dynamic colour-coding solution was essential when redesigning the packaging for Endeavour beer. Each range was assigned a unique colour system for easy visual identification on the shelf, while still preserving a unified brand identity that ties all the products together.
Kate Mccoy
Designing a timeless, elegant logo for Australia’s leading boutique jewellery designer meant creating a mark that seamlessly complements the exquisite craftsmanship and beauty of Kate’s jewellery. The logo needed to embody sophistication, reflect the artistry of her creations, and resonate with her clientele’s appreciation for refined elegance.
Nike Matildas
Matildas supporter flag featuring key graphics, with the team's 4-3-3 formation serving as the foundation for the design. The concept was created to proudly fly the flag for women in sport, symbolising strength, unity, and the spirit of the Matildas.
Croser
Redesigning an Australian classic, Croser Champagne, we embraced a timeless black-and-white palette to maintain its elegance while giving it a contemporary twist. The result is a refined, sophisticated look—classic, classy, and full of bubbly charm!
BLK
The brand identity and design strategy for the BLK Performance Centre on the Gold Coast centred on capturing the essence of explosive energy and athletic potential. Inspired by a rocket symbolising power and momentum, the visual identity featured a bold and energetic icon that conveyed movement and ambition. Located in the heart of the northern Gold Coast, the state-of-the-art facility serves as a hub for premier training, catering to over 3,000 local members and welcoming 200,000 athletes and visiting groups annually.
The Chip Shop
When the owner of the chip shop asked me to name it, there was only one perfect choice—the Traditional Chip Shop. Originally from the UK, this was a dream project that encompassed everything from naming and interior design to packaging, fit-out, menus, website, promotions, and advertising. Even before the rise of platforms like TikTok and Instagram, the shop attracted crowds, with lines three people wide and over 100 meters long for a taste of home just three solid weeks after opening. The success of the shop led to the expansion of three more restaurants, including a mobile restaurant for events and functions.
Living Healthy
Leveraging Woolworths' unique supermarket data, the Living Healthy Report 2022 shares insights into Australians' health and wellbeing, exploring how we are coping in challenging times. The report uses kinetic typography and playful, simple animations to present the information in easily digestible, bite-sized segments, making the data both engaging and accessible.
Ecotone
Ecotone sought to refresh its brand and position itself as Australia’s top choice for specialist coatings and applications. The strategy involved creating a ‘branded house’ solution, beginning with the development of a dynamic, multi-layered logo and visual language. This design reflected the complexity and depth of their products and business, symbolizing the various layers of innovation, quality, and expertise that Ecotone offers in the coatings industry.
Covid 19
During the Covid-19 outbreak, like many brands, Woolworths needed to communicate its commitment to being ‘Covid Safe.’ A simple yet groundbreaking solution was created by animating the Woolworths logo into a heart symbol. This was the first time the logo had ever been adapted for another use, and it was met with strong approval both internally at Woolworths and by the public. The animation effectively conveyed care and safety, reinforcing the brand’s dedication to customer well-being during a challenging time.
NSW Government
The guidelines aimed to reflect the rich heritage and identity of the state while ensuring consistency across all communications. It included detailed specifications for the logo, typography, colour palette, editorial guidelines, signage systems, and photography.
bottom of page