Covid 19

During the Covid-19 outbreak, like many brands, Woolworths needed to communicate its commitment to being ‘Covid Safe.’ A simple yet groundbreaking solution was created by animating the Woolworths logo into a heart symbol. This was the first time the logo had ever been adapted for another use, and it was met with strong approval both internally at Woolworths and by the public. The animation effectively conveyed care and safety, reinforcing the brand’s dedication to customer well-being during a challenging time.