Woolworths Christmas

Each year, Woolworths would refresh the look and feel of their Christmas campaign across in-store, digital, and social platforms. The challenge was to create a design system that streamlined the process and reduced workload for future campaigns. The design needed to evoke a 'traditional Christmas' feel without being overly premium. We developed a system featuring playful ribbons and fresh decorations, seamlessly fitting into existing brand templates while maintaining a festive, approachable aesthetic.