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Nike Melbourne City
Project type
Melbourne City FC
Location
Australia
Role
Art Direction and Design
Nike Australia’s Melbourne City kit launch embraced the iconic chant "Come on you City Boys" with a typographic design that brought this phrase to life. Featuring the acronym COYCB, the campaign broke down key elements of the kit and badge, integrating them seamlessly across print and digital platforms. This approach celebrated the team’s identity while engaging fans with a bold and recognisable visual language.
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