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Savana
Project type
Brand Identity
Location
Sydney Australia
Role
Brand Strategy and Design
Savana Asset Management is redefining investment through Ai and collective intelligence, revolutionising the world of funds management with cutting-edge proprietary technology. Unlike traditional firms reliant on investment teams, Savana harnesses the power of Ai-driven complex systems and collective intelligence to redefine the investment model.
The brand identity is built around the concept of fluid, ever-evolving intelligence—akin to a dynamic swarm of birds, constantly adapting and responding. This visual metaphor reflects the power of decentralised decision-making and interconnected systems. The logo embodies this philosophy through multiple fluid forms, each composed of many elements, symbolising the synergy of collective intelligence in action.
This identity establishes Savana Asset Management as a forward-thinking, technology-driven leader in asset management, setting a new benchmark for the industry.
