NBN

A new era for Australia began with the rebranding of NBN (National Broadband Network), focusing on a refreshed visual identity and brand architecture. The new brand mark was designed using dots, symbolizing the millions of connection points across Australia and its people, while also paying homage to the country’s rich Indigenous heritage. The design incorporates traditional Indigenous shapes and forms, linking modern fibre optics to the ancestral land. This visual identity conveys speed, connectivity, and a forward-thinking vision, reflecting both the technological progress of the NBN and its deep cultural ties to the land.