Nike Australia

Launching Australia’s Nike Football Kit centred on the concept of "un-tamed joy"—a celebration of the irrepressible, undeniable, and uncontrollable spirit that defines Aussie athletes. This campaign sought to ignite pride and passion in young ballers, reminding them of the fearless spirit within and inspiring them to Play Gold. The visual identity featured hand-crafted painted typography and assets in the iconic green and gold of the Socceroos, embodying raw energy and authenticity. The campaign rolled out across street posters, art installations, digital platforms, and social media, creating a dynamic and immersive experience that connected deeply with the audience and reaffirmed the heart of Australian soccer.