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Stocklands
Project type
Oak Place, Branding and Design
Location
Australia
Role
Brand Strategy, Design and Art Direction
Amid a challenging property market, we faced the task of restoring buyer confidence for Stockland’s new community, Oak Place. Our goal was to turn negative perceptions into positive momentum. The positioning, Designed for Living. Built for Life., captures the combined expertise of Stockland and Rothelowman with confidence. It reflects the essence of this all-electric community, highlighting stylish and durable homes, secure, walkable streetscapes, and vibrant laneways and parks that foster connection and lifestyle.
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