Nike NZ

New Zealand may not be widely recognised for its football prowess, but it is celebrated as a nation of warriors. For the launch of the Nike football kit, the design was inspired by bold graphic and Maori patterns that honour the country's rich cultural heritage. The campaign, built around graphic visuals, seamlessly blended local traditions with modern design. Through a vibrant street and digital campaign, the kit came to life, highlighting the powerful connection between New Zealand’s unique identity and Nike’s innovative approach.