Australian Hearing

The positioning and design strategy for the internal relaunch of Australian Hearing centred on the concept of "reshaping, not remaking." The challenge was to honour the organisation’s rich legacy while uniting its passionate team around a shared purpose. The idea of "many voices with one focus" inspired the creation of a dynamic and collaborative visual identity—a vibrant sound-wave symbolising the power of collective effort and shared vision. This design represented the strength that comes from standing together and working towards a common goal. The result was a bright, colourful, and empowering identity that celebrated the organisation’s dedication to making a difference while fostering a renewed sense of unity and pride among its people.