BLK

The brand identity and design strategy for the BLK Performance Centre on the Gold Coast centred on capturing the essence of explosive energy and athletic potential. Inspired by a rocket symbolising power and momentum, the visual identity featured a bold and energetic icon that conveyed movement and ambition. Located in the heart of the northern Gold Coast, the state-of-the-art facility serves as a hub for premier training, catering to over 3,000 local members and welcoming 200,000 athletes and visiting groups annually.