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Ecotone
Project type
Brand Creation
Location
Australia
Role
Art Direction and Design
Ecotone sought to refresh its brand and position itself as Australia’s top choice for specialist coatings and applications. The strategy involved creating a ‘branded house’ solution, beginning with the development of a dynamic, multi-layered logo and visual language. This design reflected the complexity and depth of their products and business, symbolizing the various layers of innovation, quality, and expertise that Ecotone offers in the coatings industry.
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